Jaques & Jaques

Stone Maison Branding & Identity
Stone Maison is a Jewellery e-commerce site which unfortunately couldn't go live.
I was appointed designer and art director for the branding and identity.
Stone Maison reflected the meaning 'House of Stones' whilst also sounding like 'Stone Mason'.
I highlighted this by creating a type style which focussed on the cut of a stone or diamond,
and by using contemporary yet organic colours and materials.